The right tools for the job, joined up
There are hundreds of tools, and every supplier says theirs is the answer. We choose the right tools for your problems and objectives, connect them, and make sure each one pays its way.
- Why it matters
- The wrong tools cost twice: once in fees, and again in time spent retyping between systems that do not talk to each other.
- The value
- Fewer, better-connected tools, each with a clear job, so information is typed once and you can see what each one returns.
- If it is ignored
- Overlapping subscriptions, staff doing the joining-up by hand, and nobody able to say which tools really matter.
Website and hosting
A fast, secure website that is easy to update, with no database or login page for attackers to target.
Astro
Builds every page in advance, so sites load fast and have far less to patch.
Cloudflare
Hosts the site worldwide with built-in protection against attacks.
Sanity
A separate content editor, so your team updates text and photos safely.
GitHub
Keeps every version of your site, so any change can be undone.
Sentry.io
Error monitoring that alerts us when something breaks for a visitor.
Search and AI visibility
Customers now find businesses through Google, Google Maps and AI assistants such as ChatGPT, Gemini, Copilot, Perplexity, Claude, DeepSeek and Grok. These tools show where you appear and why.
Google Search Console
Shows which Google searches find you, and any page problems.
Bing Webmaster Tools
The same for Bing, which also feeds Microsoft Copilot answers.
Google Analytics
Shows where visitors come from and what they do on your site.
Google Tag Manager
Manages tracking in one place, starting only after cookie consent.
Microsoft Clarity
Shows where visitors click, scroll and give up.
Google Lighthouse
Google's free page-quality test; we aim for 90 to 100 in all four scores.
Screaming Frog
Crawls your site to find broken links, missing titles and other SEO problems.
Ahrefs
Shows your Google rankings and links against your competitors.
Google Maps
Your Google Business Profile, reviews and local search results.
ChatGPT
The most used AI assistant; we check whether it recommends you and describes you correctly.
Google Gemini
Google's AI, which also writes the AI Overviews at the top of Google search.
Microsoft Copilot
Microsoft's AI, built into Windows, Edge and Bing search.
Perplexity
An AI search engine that answers with sources, including local businesses.
Claude
Anthropic's AI assistant; we check whether it recommends you and describes you correctly.
DeepSeek
A fast-growing AI assistant that also recommends businesses.
Grok
xAI's AI assistant, built into X, with up-to-date information from the web.
Ads, social and content
Ads and social media only work with a steady supply of fresh content, and every pound should be traced to a sale.
Google Ads
Search and video ads shown to people looking for what you do.
Meta
Facebook and Instagram ads and posts, managed from one place.
Facebook
Posts, reviews and local ads that reach homeowners near you.
Pinterest
Reaches people saving ideas months before they buy.
Microsoft Advertising
Search ads on Bing, Microsoft Edge and Windows, often at lower cost than Google.
Instagram
Photos and short videos of your work.
YouTube
Video ads, walk-throughs and customer stories.
TikTok
Short videos that reach new, local audiences.
LinkedIn
Reaching business customers and decision makers.
Runway
AI that turns photos into short videos and resizes them for each channel.
OpusClip
AI that cuts long videos into captioned social clips.
Email marketing
Email keeps past customers and warm enquiries coming back, at very low cost per sale.
Mailjet
Newsletters and automatic emails, with UK and EU data hosting.
Mailchimp
Easy-to-use newsletters and email campaigns.
Klaviyo
Email and text messages for online shops, driven by what customers buy.
CRM, quotes and payments
One record for every customer, from first enquiry to digitally signed order and paid invoice, typed once.
Twenty
An open-source customer relationship management (CRM) system you own.
Pipedrive
A simple sales pipeline CRM, popular with small sales teams.
HubSpot
CRM and marketing in one, for businesses that want both together.
Zoho CRM
Good-value CRM with a wide range of business apps.
DocuSeal
Digital signing: quotes and agreements signed online, on any device, at low cost.
DocuSign
Digital signing used by many larger customers and suppliers, with a full audit trail.
Stripe
Secure online payments and deposits.
Xero
Accounts software, with invoices created automatically from orders.
AI, automation and integration
AI drafts, answers and acts; automation and integration move information between your systems, so nobody retypes it.
Claude
Anthropic's AI, strong at careful writing and long documents.
ChatGPT
OpenAI's AI, for drafting, summarising and answering questions.
Gemini
Google's AI, built into Google Workspace.
Grok
xAI's AI, with up-to-date information from the web.
OpenRouter
One gateway to many AI models, so each job uses the best-value one.
n8n
Automation and integration workflows that connect your apps.
Zapier
Quick automation and integration between popular apps.
Airbyte
Copies data from each system into one place for reporting.
Data and reporting
Your key numbers on one screen, so decisions are based on facts, not guesswork.
Supabase
A secure database that holds your figures in one place.
Keboola
Collects and prepares data from many systems.
BigQuery
Google's data warehouse, for larger volumes of data.
Snowflake
A cloud data warehouse that brings figures from every system together for reporting.
Looker Studio
Google's free reporting tool for simple dashboards.
Microsoft Power BI
Dashboards for businesses already on Microsoft 365.
Plotly
Clear charts and dashboards.
Retool
Simple internal tools and dashboards for your team.
Streamlit
Interactive data apps and reports.
Phones and voice
Every call answered, tracked and followed up, including out of hours.
Twilio
Phone numbers, call tracking, texts and WhatsApp messaging.
3CX
A business phone system with hunt groups, recording and apps.
Asterisk
An open-source phone system for custom call handling.
Deepgram
Turns calls into text, for summaries and follow-up.
ElevenLabs
Natural-sounding AI voices for call answering.
WhatsApp
Customer messaging, logged to your CRM.
Zoom
Video calls and remote consultations.
Google Meet
Video calls built into Google Workspace.
Tools and technology: common questions
Do I need all of these tools?
No. Most small businesses need only a few. We start from your problems and objectives, recommend the fewest tools that solve them, and use what you already pay for wherever we can.
Can you work with the tools we already use?
Yes. We connect and improve your existing tools first, and only suggest a change when it saves time or money, or reduces risk.
Who owns the accounts and data?
You do. Accounts are set up in your business name, so your website, data and customer records stay yours.
Not sure which tools you need?
Our free business health check shows which tools are working for you, which overlap, and where time is lost between them.
Get your free business health checkProduct names and logos are trademarks of their respective owners. We are not affiliated with or endorsed by them.
Built on proven technology
We use leading AI, automation, web and telephony platforms, chosen for each job and joined up for you.
- ChatGPTGenerative AIChatGPTOpenAI's AI assistant. We use it to draft content, summarise documents and answer questions.
- ClaudeGenerative AIClaudeAnthropic's AI assistant, strong at careful writing, analysis and working through long documents.
- GeminiGenerative AIGeminiGoogle's AI assistant, built into Google Workspace and strong at working with documents, images and search.
- GrokGenerative AIGrokxAI's AI assistant, with access to up-to-date information from the web and X.
- PerplexityAI searchPerplexityAI search engine that answers questions with sources, and one of the places customers now find businesses.
- OpenRouterAI model routingOpenRouterOne gateway to many AI models, so each job uses the best-value model for the task.
- RunwayAI videoRunwayAI video generation and editing for adverts, social clips and product videos.
- OpusClipAI videoOpusClipTurns long videos, webinars and podcasts into short clips for social media automatically.
- n8nAutomationn8nWorkflow automation platform that connects your apps and moves information between them automatically.
- KeboolaData platformKeboolaData platform that gathers figures from your systems into one place, ready for reporting and AI.
- RetoolInternal appsRetoolBuilds simple internal tools and dashboards on top of your data quickly.
- StreamlitData appsStreamlitTurns data and AI models into simple interactive web apps.
- PlotlyCharts and dashboardsPlotlyInteractive charts and dashboards that make your numbers easy to read.
- Sentry.ioError monitoringSentry.ioMonitors websites and apps for errors so problems are fixed before customers notice.
- PipedriveCRMPipedriveSales CRM that tracks every lead and deal through a clear visual pipeline, with reminders so nothing is missed.
- XeroAccountingXeroOnline accounting software for invoices, payments and bank reconciliation, linked to your CRM and automations.
- AstroWebsitesAstroModern website framework that builds very fast, lightweight pages that score highly with Google.
- CloudflareHosting and securityCloudflareGlobal network that hosts your website close to every visitor and protects it with its firewall.
- Google DocsDocumentsGoogle DocsOnline documents your team can write, share and edit together, linked into our automations.
- TwilioCloud telephonyTwilioCloud communications platform for phone numbers, calls and text messages.
- 3CXBusiness phone system3CXBusiness phone system for desk phones, mobiles and computers, managed from one place.
- AsteriskPhone systemAsteriskOpen-source phone system software that powers business phone lines, menus and call routing.
Product names and logos are trademarks of their respective owners.